Privacy Policy
Last updated: 14 September 2026
Identity and Role of the Data Controller
scenefluxel operates this news website as the data controller under Singapore's Personal Data Protection Act (PDPA). We determine the purposes and means of processing personal data collected through our commercial news platform focused on breaking news.
Scope of the Notice and the People It Covers
This notice applies to all visitors to our website who access breaking news content, including individuals in Singapore and elsewhere. It covers personal data collected when you browse articles, submit forms via the contact page, or interact with our cookie banner.
Categories of Personal Data and Sources
We collect contact details such as names and email addresses from contact forms, browsing data including IP addresses and device information from website interactions, and preferences from cookie consents. Data is obtained directly from you or through automated logs on our servers.
Purpose-by-Purpose Explanation of Processing
We process data to deliver breaking news content based on legitimate interests, to respond to contact enquiries under contractual necessity, to analyse site usage for improvement under consent, and to comply with legal obligations such as record-keeping under PDPA requirements.
Whether Providing Data Is Required
Providing contact details for enquiries is voluntary but necessary to receive responses. Refusal may limit our ability to assist you. Browsing data is collected automatically, and opting out of cookies may affect personalised news recommendations.
Cookies and Similar Technologies
Our site uses cookies for functionality, analytics, and advertising. Details are explained in the separate Cookie Policy accessible via the site-wide cookie banner. You can manage preferences through browser settings or our banner options.
Processors, Service-Provider Categories, Recipients, and Disclosures
We share data with hosting providers, analytics services, and email delivery partners acting as data processors under PDPA contracts. Disclosures may occur to law enforcement or regulators when required by Singapore law.
International Transfers and Safeguards
Some processors may be located outside Singapore. We ensure transfers use PDPA-compliant safeguards such as contractual clauses to protect your data at equivalent standards.
Specific Retention Periods or Criteria
Contact data is retained for up to two years after the last interaction unless longer retention is needed for legal compliance. Log data is kept for 12 months for security purposes. Criteria include ongoing business needs and regulatory requirements.
Security and Data-Minimisation Practices
We implement reasonable technical measures like encryption and access controls to protect data. Data collection is limited to what is necessary for news delivery and site operation, avoiding unnecessary storage.
All Applicable Data-Subject Rights
Under the PDPA you may request access, correction, or withdrawal of consent regarding your personal data. Submit requests using the contact form on our Contacts page or by emailing [email protected].
Right to Withdraw Consent and Object to Direct Marketing
You can withdraw consent at any time by contacting us via [email protected] or the contact form. We do not engage in direct marketing or profiling for advertising without explicit consent.
Right to Complain to the Competent Supervisory Authority
If you are unsatisfied with our response you may lodge a complaint with the Personal Data Protection Commission of Singapore through their official channels.
Children or Age Restrictions
Our breaking news content is intended for general audiences aged 13 and above. We do not knowingly collect data from children under 13 without parental consent.
Automated Decision-Making and Profiling
We do not use automated decision-making or profiling that produces legal effects on individuals. News recommendations are based on basic usage patterns without significant automated impacts.
Policy Changes and Effective Date
We may update this policy periodically. Changes take effect from the last updated date shown above. Continued use of the site indicates acceptance of the current version.