Cookies Policy

Last updated: 14 September 2026

This Cookies Policy explains how scenefluxel uses cookies and similar technologies on our news website. It applies to visitors in Singapore and is designed to meet the requirements of the Personal Data Protection Act (PDPA) and related guidelines from the Personal Data Protection Commission (PDPC).

What Cookies and Similar Technologies Are

Cookies are small text files placed on your device when you visit a website. They allow the site to remember actions and preferences over time. Similar technologies include web beacons, pixels and local storage that can store or access information on your device. These tools can record details such as your IP address, browser type, pages visited and time spent on the site. They do not contain personal data unless you have provided it through forms or login features.

Why the Site Uses Cookies

scenefluxel operates a commercial news platform focused on breaking news. Cookies help deliver content efficiently, measure audience reach, personalise advertisements where permitted and maintain basic site functions. Without them certain features would not work and our ability to provide timely news would be reduced.

Strictly Necessary Cookies

These cookies are required for the site to function. They enable page navigation, load balancing and basic security. No consent is needed under Singapore rules because they are essential for service delivery.

Functional Cookies

Functional cookies remember choices such as language settings or display preferences. They improve usability but are not strictly essential. We rely on legitimate interests under the PDPA for these cookies while offering an opt-out route.

Analytics or Performance Cookies

Analytics cookies collect aggregated information about how visitors use the site. They help us understand traffic patterns and improve news delivery. We obtain consent before placing these cookies.

Advertising or Targeting Cookies

These cookies track browsing behaviour to show relevant advertisements. Third-party advertising networks may use them. Consent is required and can be withdrawn at any time through our cookie banner.

Social-Media Cookies

If social sharing buttons are present, social-media cookies may be set by third parties. They allow content to be shared but are only activated after consent.

First-Party versus Third-Party Cookies

First-party cookies are set directly by scenefluxel. Third-party cookies are placed by external providers such as analytics or advertising partners. Both types are used on this site and are listed in the table below.

Session versus Persistent Cookies

Session cookies are deleted when you close the browser. Persistent cookies remain for a defined period or until manually removed. Retention periods range from a few hours for session cookies to up to 24 months for certain analytics identifiers, depending on the provider.

Data Handled and Purpose of Each Category

Strictly necessary cookies handle session identifiers and security tokens to keep the site operational. Functional cookies store preference flags. Analytics cookies process page views and referral data to produce usage reports. Advertising cookies collect browsing history segments for ad personalisation. All processing is limited to what is needed for the stated purpose.

Consent or Exemption Basis under Singapore Law

Under the PDPA, consent is required for cookies that collect personal data unless an exception applies. Strictly necessary cookies fall under the exception for service delivery. All other categories require prior consent, which is obtained through our site-wide cookie banner. You may withdraw consent at any time without affecting prior lawful processing.

Cookie Provider Table

Name: _ga; Purpose: Analytics; Provider: Google; Category: Analytics; Duration: 24 months
Name: _gid; Purpose: Analytics; Provider: Google; Category: Analytics; Duration: 24 hours
Name: _fbp; Purpose: Advertising; Provider: Meta; Category: Advertising; Duration: 3 months
Name: session_id; Purpose: Session management; Provider: scenefluxel; Category: Strictly necessary; Duration: Session
Name: pref_lang; Purpose: Language preference; Provider: scenefluxel; Category: Functional; Duration: 12 months

How the Consent Manager Works

Our cookie banner appears on first visit and allows you to accept all, reject non-essential or customise choices by category. Changes are saved immediately and can be updated later by revisiting the banner through the footer link. Withdrawal of consent stops further collection by the affected cookies.

Browser-Level Controls

Most browsers allow you to block or delete cookies through settings. Disabling necessary cookies may prevent the site from loading correctly. Disabling analytics or advertising cookies will reduce personalisation but the core news content remains available.

International Transfers

Some third-party providers may transfer data outside Singapore. Where this occurs, appropriate safeguards such as contractual clauses are used. Please refer to our separate Privacy Policy for further details on cross-border transfers.

Policy Changes and Contact

We may update this policy to reflect legal or operational changes. The current version will always be posted here with the last-updated date. For questions about cookies please use the contact form on our Contacts page or email [email protected]. Our address is 1000 Toa Payoh North, Singapore 318994 and telephone is +65 6319 6319.

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